An amazing project using Arduino and non-newtonian fluid here…Unfortunately I cant get ‘Prometheus’ out of my head when I see this! Well done to Hannes Kalk and team.
Nike+ Fuel Rally is based in Nike+ Ugokidase Station in Tokyo’s Harajuku prefecture. The concept is to use the new Nike+ Fuel band to monitor your activity based on a simple game of ‘pong’. You and your partner must try to get as many Nike+ Fuel points as possible to win and share your score on a leader board. Every time you hit the ball it increases speed and so becomes harder and harder. This is part of a campaign to promote a series of new products based in the Nike+ range over the next few weeks.
So how is it done? By using LED flooring, some very cleaver sensors and a simple tennis based game mechanic the Japanese production company Rhizomatiks have brought a simple and engaging idea by a Top UK Agency, AKQA, to beautiful fruition.
Great project to work on and I hope that Nike reproduce it on this side of the planet soon as I am sure it would be a hit.
What makes great user experience design? Some key people responsible for some of the biggest brands explain what they think.
For me, I believe that great design gives simplicity based around complexity. It then will change ‘learned behaviours’ based on an interface being intuitive and fun to use. With the explosion of digital interfaces being an increasing part of day to day activities this is something that will inevitable become part of all product design.
My Favourite App, is a website.
Overlapp is a recommendation engine for Apps on all operating systems. Its also HTML5 which is a big ‘Yes!’ in my book. The site is simple and intuative but at the moment i have no reason to sign in and rate myself, what’s the reward or reason? I think that this site is a really nice example of how to implement a HTML5 navigation but It needs to ‘de-clutter’ slightly on the home page, above the fold, for me to totally fall in love. -Rich
This is a promo for Nike+ ‘Game On World’ campaign which showcases some of the latest Nike + products being launched this summer. Look out for some interesting activities around the world over the Olympic fortnight. =Rich
“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.”
Truth from writer and futurist Alvin Toffler, creator of Future Shock.
(Source: explore-blog, via vizualize)
